In recent years, with the large-scale popularization of smart phones and the increase in network speed, the content and methods of information dissemination are undergoing unprecedented changes. The short video industry that integrates video, mobile, personalized, and fragmented features is gradually It has become a new traffic portal in the mobile Internet era. At the same time, the huge attention and advertising value of short videos has attracted the attention of more and more brands, especially the content marketing of short videos. It is different from the rigid output of traditional marketing methods. By spreading more valuable content, it not only reduces In addition to consumers’ resistance to marketing, the brand can also become more popular. Taking TikTok as an example, this paper analyzes the background and value of short video content marketing, and clarifies common short video content marketing models. Direct content marketing is mainly divided into two models: information flow advertising and direct e-commerce; Indirect content marketing is mainly divided into four modes: launching activities, content placement, segment marketing, and experiential marketing. For different types of businesses, they need to choose the most suitable content marketing model according to their actual conditions. Generally speaking, for merchants mainly engaged in retail, content marketing models such as information flow advertising, direct e-commerce, and experiential marketing can usually be considered; for some large brands that aim to increase brand knowledge and influence, it is usually possible Consider launching activities, content placement and other content marketing models; for movies, TV shows and online education products, you can usually consider segment marketing. In addition, businesses also need to fully consider factors such as marketing budgets and target groups to choose the most cost-effective content marketing model.

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This paper analyzes the Chinese government’s crisis management system in response to the spread of the Coronavirus Disease (COVID-19). To date, China has declared and responded to the COVID-19 pandemic as a “Public Health Emergency of International Concern,” as defined by the World Health Organization (WHO). Chapter 2 of this paper examines the Chinese government’s public health emergency management system in terms of the laws in place to govern the system, and organizations tasked with supporting and executing the system. Chapter 3 examines external conflicts stemming from the COVID-19 pandemic, and Chapter 4 looks into the limitations of China’s crisis management system. Since the SARS crisis in 2003, the Chinese government has been strengthening its legal systems and organizations for public health emergencies. Experts still believe China has plenty of areas to improve upon, including the efficiency and transparency of the public health emergency system, but the Chinese government now understands the seriousness of public health emergencies, and it is making every effort to mitigate outbreaks of diseases. In light of the COVID-19 pandemic, some players in the international community have blamed the Chinese government. This criticism is largely based on the fact that COVID-19 originated in Wuhan, China, and on the suspicion that the Chinese government initially tried to cover up and control information regarding the spread of the virus. Even prior to the COVID-19 pandemic, China and the United States were already butting heads in with disputes involving trade, technological competition, and the sovereignty of Taiwan. Now, COVID-19 has added another point of contention for China and the United States.

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This paper summarized the characteristics of the five-plan from the first five-year plan to the thirteenth five-year plan, and analyzed the implication and characteristics of the fourteenth five-year plan. China economy make rapid growth based on the five-year plan. But the internal and external environment more and more worse, and the China economic growth faced to the structural problems. In particular, the income inequality, urban and rural development disparity, state ownership sector and non-state ownership sector’s structure contradiction need to improve. To these problem, the fourteenth five-year plan will drive three development strategy, that is, welfare improvement, classification of government and market role, increasing the innovation capacity. Korea need to analyze the China’s fourteenth five-year plan, and need to try finding the cooperation’s chance. This paper suggests three implications, manufacturing specialization expand, using one belt and one road strategy, and the domestic market expand.

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The purpose of this paper is to study the feasibility of a plan to simplify the AEO MRA procedure between Korea and China through the Korea-China-China Economic Cooperation Complex or Korea-China (Changchun) International Cooperation Demonstration Zone established by the two governments. As Korea’s largest trading partner, China is making efforts to continuously expand its export competitiveness to China by signing an MRA before other countries such as the US, EU, and Japan. In particular, China is a country where SMEs have the most difficulty in customs clearance, and various trade facilitation works are underway to expand trade between Korea and China, such as signing a Korea-China FTA and implementing AEO MRA. However, it is pointed out that the results of interviews with the relevant companies are not very effective as it takes a lot of unnecessary time at work. Therefore, the purpose of this study is to provide differentiated benefits to Korean-Chinese companies through trade facilitation and trade facilitation using demonstration zones designated by the Korean-Chinese governments. Simplification of procedures and expansion of functions through AEO MRA can be considered as a pilot project for convenient trade. By simplifying the AEO MRA process in the demonstration zone, the AEO certification process between Korea and China is simplified from the current 10 to 6 steps, reducing logistics costs and contributing to export competitiveness.

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Nowadays, the Korean education market is facing large-scale social changes, such as the opening of the education market due to Globalization and the school-age population is less than the number of university enrollment. In order to survive like this serious situation in every university, so as to be selected by consumers of education. Therefore, the university is trying to cope with the change from the existing supplier advantage market to the consumer advantage market. The university in South Korea must deviate from the existing method and adopt a differentiated strategy for each university. For this reason, it is necessary to continue to carry out various studies, such as a survey of consumer satisfaction in education.

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Over the last two decades, since the Korean government’s implementing the autonomy of the local governments, they have been making significant efforts to improve their images to establish beneficial brandings. At a time of global economic crisis and illiberal world order, establishing favorable global images and brandings seems to be a vital task for enhancing the local governments’ competitiveness. Busan Metropolitan City, one of the largest local governments in Korea, has received both positive and negative feedback from inside and outside of Korea. For instance, the positive evaluation came from considering this city as a tourist destination, and the negative one received from the city’s life quality, possibility as an international financial center, and global urban competitiveness. Consequently, this paper seeks to probe how the perceptions of Busan Metropolitan City was established in South Korea’s major newspapers. For guaranteeing objective comparative analysis, this paper also collected and reviewed the news coverage of Busan’s major sister city-Shanghai, China. This research had three prominent findings. First, the representations of both cities could not properly establish their urban brandings, but establish the images of their host countries. Second, such representations instead built negative images. Finally, the negative evaluation and decline of city branding might have been caused by the media representation since the media’s coverage was inclined to focus on a conflict situation. To explore the root cause of such obstacle, this study finally suggests a more thorough analysis on domestic and local public awareness and media representations.

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In the previous study, the predictive power of “Expected Short-term rate”, which is known to be closely related to the accuracy of future economic prediction, was lowered by the long-term low interest rate and quantitative easing policies. Instead, the prediction of “Term Premium” increased due to the increased uncertainty in a recent Western study. Research is centered on studies conducted regarding the US economy. In the study, the predictive power of “Expected Short-term rate” and “Term Premium” was verified by using individual real economy variables such as export, import, and industrial production as dependent variables instead of using GDP as a dependent variable. As a result, the predictive power of “Expected Short-term rate”, which was the traditional opinion of China, was found to be very strong, and “Term Premium” was statistically significant only for models that excluded “Expected Short-term rate.” Even though some “Expected Short-term rate” variables were controlled, it was found that they did not have statistically significant explanatory power. However, it was considered statistically significant in the model excluding “Expected Short-term rate.” It has been confirmed that “Term Premium” does not act as noise in future economic predictions. Lastly are the analysis results of the impact factors of “Term Premium” in China and the US. In China, inflation clearly showed a significant impact on “Term Premium”, and in the United States, inflation did not significantly affect “Term Premium” though industrial production had a clear effect. This can be interpreted to be because China has a macroeconomic structure sensitive to inflation, while the United States is showing the patten of exporting inflation through the key currency of the dollar.

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With the development of technology, innovation in the financial field is taking place, and cashless payments using the Internet and mobile services are rapidly expanding. Cashless payment can replace the cash as means of payment, thereby changing the demand for money and the velocity of money in the economy, which can affect the path and efficiency of monetary policy. Recently, China, which is considered to be the leader of Fintech, has experienced a major change in the payment and settlement environment, and the use of cash is decreasing significantly in daily life, and there is a view that cashless payment such as digital money or electronic payment will promote the change to a cashless society. This study analyzed the impact of the expansion of cashless payment in China on monetary environment, and tried to find suggestions compared to previous studies. Using the 2008-2019 serial data to empirical analysis of the effect of cashless payment variables on demand for money and velocity of money in China by ARDL model, it was found that the expansion of cashless payment variables did not significantly reduce demand for money, but rather reduced the velocity of money. This result shows a difference from existing theory and major research. Even if cashless payment are expanded due to the development of financial technology, the money demand does not necessarily respond immediately, and the ratio of the motivation of holding money as means of payment of economic entities can be smaller than expected. Therefore, it is necessary to be careful when adjusting monetary policy as the financial environment changes.

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Article 127 of the Civil Code of the people’s Republic of China adopted in May 2020 makes declarative provisions on the protection of network virtual property, but the specific protection rules are not clear. In the practice of criminal justice in China, there are differences in the understanding of the legal nature of network virtual property, and there is also a lack of value evaluation standards for network virtual property, resulting in different sentences in the same case, light or heavy sentencing often occurs. At present, China’s law in the evaluation of the value of network virtual property is still lack of corresponding mandatory provisions, coupled with the characteristics of network virtual property such as dependency, digital, making the network virtual property lack of special management department, there is no clear calculation method of virtual property value, leading to the value of network virtual property in judicial practice is often difficult to accurately assess. Therefore, in theory, it is necessary to clarify the nature and calculation method of network virtual property. By comparing several theories of the legal nature of the network virtual property, and on the basis of comparing the relevant legislation of other countries, this paper holds that in China’s criminal justice practice, the network virtual property should be uniformly defined as “other property” in Article 92 of the Chinese criminal law to be protected. Further, through the analysis of the existing calculation methods of the value of network virtual property, this paper puts forward a new idea of value evaluation of network virtual property, and puts forward suggestions for solving the problem of conviction and sentencing of network virtual property crime cases in the current criminal judicial practice of China.

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When Marx was an editor-in-chief of Rheinische Zeitung, he realized the problem of material interests. This is an important theoretical event that Marx experienced. With the assistance of “the debate on the law of forest theft” and “the defense of the Mosel journalist”, this article, by adopting the perspective and method of dynamic and subject analysis, tries to understand the concept of “material interests problem” proposed by young Marx and the “material interests problem” he encountered. Through analysis, this article points out that the material interests (private interests) as recognized by young Marx were triggered by the limitation of the egoism of the interest-oriented people (the upper class of the society). This is a historical process of unrestrained and dynamic expansion. The gap between the rich and the poor was merely a realistic reflection of this dynamic historical process. The limitation of egoism is the reason of the unrestrained expansion of material interests at the conceptual level, whereas the unrestrained expansion of the interests of the upper class protected by “irrational legislation” is the reason of poverty and confrontation at the institutional level. Based on the insight into these two reasons, with the help of Hegel’s philosophy of law, Marx tries to restrain the excessive expansion of private interests by relying on concepts such as “rationality”, “law” and “state authority”, to protest against the extremely unfair system for the distribution of material interests and to solve the material interests problem of the society. However, with the ban of Rheinische Zeitung, Marx soon discovered the limitation of Hegel’s philosophy of law, that is, it deviated from reality and was abstract fantasy. He realized that it was necessary to study material interests systematically. This made him determined to turn from the critique of legal philosophy to the critique of political economics.

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