Recently as using mobile payment service has rapidly increased in Chinese rural area, there is the need for a systematic study for it. The main purpose of this study is to grasp a structural relationship among customer’s perceived value and perceived risk, trust and continuous usage intention of the customers on mobile payment service in Chinese rural area. For this study, a survey is carried out the rural Chinese consumers who have experience of using mobile payment service, then the results are used for statistical analysis. The results obtained by actual analysis are as follow. First, between perceived value and perceived risk, only perceived risk has a negative effect on continuous usage intention of mobile payment service. Secondly, perceived value and perceived risk have a significant effect on trust of mobile payment service. Thirdly, trust has a positive effect on continuous usage intention of mobile payment service and has the mediated effect among perceived value, perceived risk and continuous usage intention. Based on the results, a few points from the relationship marketing view shall be suggested for the companies running business on mobile payment service in Chinese rural area.

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With the rapid development of the new retail market, traditional department stores have been innovating in the changing era. In 2017, the sales of Chinese department stores increased by 2.4 %, which increased by 2.7% compared with the same period last year. The trend gradually became good. In the process of the transformation of department stores, sales promotion was used as a common marketing method under the off-line department stores, in order to stimulate the cooperation between marketing staff and customers, and they could get additional value. This paper collects data from Hangzhou City and Nanchang City by questionnaire survey, and analyze the impact of department store promotional characteristics on consumers’impulse buying by using SPSS and AMOS data in order to learn more about consumer behavior.This paper validates the research hypothesis and concludes that the time and quality limited promotion, the advertising promotion and the Department Store Service have a significant impact on the consumer impulse buying, while the price discount and the Department Store atmosphere are not significant to the impulse buying. Finally, the marketing staff should make the promotion activities in order to meet the needs of different consumers. Focus on the timing of promotion activities, combined with online and offline activities, attract consumers to produce impulse consumption behavior, promote the sales of department store.

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As access to the mobile Internet has improved and netizens and SNS users increased sharply in China, online space became an important stage of anti-corruption, and state institutions and citizens are actively involved in so called online anti-corruption. This participation of citizens in online anti-corruption is regarded as sort of political behavior, so invigoration of online anti-corruption has a great influence on public governance including the state-society relations in contemporary China. Considering in public governance theory which has been actively discussed recently in Chinese academic community citizen participation is considered essential, online anti-corruption enlarges the active political participation of citizens through providing more opportunities for participation, strengthening their commitment to participate, and providing a very easy way to participate, as a result, it has a positive impact on the implementation of public governance in China.

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In this study, the analysis of the new consumption trend in China and the paradigm shift of the consumer goods market has suggested the countermeasures of Korean companies. We analyzed the status of Korean companies’ entry into the Chinese consumer goods market and the barriers to export. China’s consumption goods market has been rapidly growing. The annual average growth rate of the consumer goods in China stood at 18% for the last five years, which is projected to continue to increase. This is attributed to the shift of its consumption structure to that of advanced countries type as the personal income has increased in conjunction with China’s high growth of economy. However, compared with Ulsan and Gyeongsangnam-do, Busan had the largest decline in the export to China. Busan companies have been struggling in China’s consumer goods market, which urges them to strengthen their competitiveness. In this paper, countermeasures for Busan companies to take are suggested through the analysis of the current status of Busan companies’ entry to China’s consumption goods market and of barriers to the exportation. To do this, a survey was conducted targeting all Busan companies that had ever participated in exhibitions in China with their consumption goods. Based on the analysis of China’s statistics, promising cities in China were also proposed for Busan companies to export their consumer goods by item. The respondents said they were having difficulty with customs clearance, licensing, quality certification, intellectual property rights, trademark rights, contracting, and so on during the exportation.

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This research is based on the "HCCP Panel" of the Korea Occupation Development Institute in 2015. The number of participating companies is 248, of which 171 are manufacturing companies and 77 are financial and non-financial firms. First, the results of this study are as follows. First, the analysis of the difference of quality of employment, organizational commitment, and job satisfaction showed that the higher the number of years of service and earned income, the more males than females, the 4 year college graduates and the married ones. Second, the results of the ordinal logistic regression analysis of the quality of employment and organizational commitment show that the annual total earning income and male influence positively on organizational commitment. Third, the quality of employment, job satisfaction and ordinal logistic regression analysis showed that job satisfaction according to the quality of employment was positive. there was a significant effect on annual gross earned income, gender, and final education.

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Nationally televised dramas or films are created using historical materials. In general, novels, dramas, and scenarios with historical themes receive much public attention, adding creative contents of the author based on historical facts. Even if the same material is used, it can be a completely different work depending on how the writer expresses his character, background, and plot. However, using the same historical material, some movies, dramas and plays have similar content. As result, more and more related producers are suing for allegedly plagiarized their ideas. It is true that when it comes to historical events, copyright holders can create only a relatively small area. However, as the method of solving individual historical events is very different in China, it is very reasonable that only creative elements are used to judge the substantial similarity. The most controversial issue in the recent copyright dispute in China is part of the substantial similarity. Amid an increasing number of dramas and novels that have been exported to China thanks to the Korean Wave, it is deemed necessary to study related cases and trends of china in the future.

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The Korean government is striving at national level to improve the global competitiveness of domestic food industry as a response to the global growth of food industry and Gyeongsangbuk-do provincial government is also, with the effectuation of Korea-China FTA, implementing intensive strategies including declaration of ‘10 Strategy in Korea-China FTA era’ to promote high added value food industry. The Gyeongsangbuk-do Province, particularly, is seeking export opportunity to China and developing processed, fresh, and fermented foods continuously using local specialty, while encouraging participation in food industry. In addition to many local universities and research centers, the province also has unique and mature local food culture and San-che food cluster business and various policies for development of food industries are in place, suggesting optimistic prospect for food export from Daegu City and Gyeongsangbuk-do region. The food companies in this region, though late compared to other regions, become active in developing foreign market and furthermore, China is close geographically and the Korea-China FTA is expanding export opportunity and increasing expectancy for Chinese market exploitation. The Gyeongsangbuk-do is, therefore, making diversified efforts to take advantage of these circumstance for entering Chinese market. For the export to China of food companies in this region and their cooperation, the growing food industry and local in China need to be identified based on the review of Chinese local development strategy and promotion policies for each industry, and to develop aggressive strategies for export and negotiation targeting such food industry and local. The purpose of this study was, therefore, to help Daegu and Gyeongsangbuk-do based food companies to enter Chinese market and provide them related informations and opportunity by deriving a local with high probability of cooperation and developing strategies for Chinese market entry strategies

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