The purpose of this research is to investigate the effect of perceived strategic human resource management on job satisfaction, organizational commitment and turnover intention of local employee working on Korean small and medium sized firms in China. Relationships among the study concepts are predicted based on existing literature and tested through the survey from 500 employees working in Korean small and medium sized firms based on Shan Dong province of China. The results obtained by actual analysis are as follows. First, strategic human resource management respectively have a positive effect on job satisfaction and organizational commitment. Second, job satisfaction has a positive effect on organizational commitment. Finally, strategic human resource management has a significant negative effect on turnover intention through the job satisfaction, organization commitment indirectly rather than directly. This study based on these findings has practical implications for the successful management of organization and human resource in the Korean small and medium sized firms doing business in China.

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The purpose of this study was to examine the intention to use environmental friendly cars by Chinese consumers and to examine the relationship between the product factor(functionality, economic efficiency), social factors(government benefits, social image), perceived usefulness and purchase intention of environmental friendly cars. And conducted a research on taking consumer’s personal factors(innovation seeking, environmental awareness) as moderating effect. This study collected 318 survey data from a professional survey company- ‘wenjuanxing’ in China. The Exploratory Factor Analysis (EFA) and the regression analysis were hired In order to analyze the data. The following is the main result. First, it can be seen that age group under 20s has a higher receptivity of environmental friendly cars. and people with experience in purchasing environmental friendly cars have high innovation seeking and environmental awareness. Second, hypothesis verification results indicated that the economic efficiency, government benefits and social image positively influence the perceived usefulness. The government benefits have the greatest impact on perceived usefulness. And the perceived usefulness positively affects the purchase intention of environmental friendly cars. In addition, only the functional and social image was found to have a positive effect on purchase intention of environmental friendly cars. Third, between the economic efficiency and the perceived usefulness the innovation seeking has the regulating effect, and between thee government benefits and the perceived usefulness the environmental awareness has the regulating effect.

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In recent years, China has vigorously promoted the development of regional scientific and technological innovation and built innovative cities. Evaluating China’s regional scientific and technological innovation capabilities helps understand China’s current regional development level and future development capabilities. As an example, Shandong Province is a strong representative of this research. Drawing from the previous research, this paper establishes an urban science and technology innovation capability index system and uses the entropy method to measure the technology innovation capabilities of various cities in Shandong Province. Based on the comprehensive scores of urban technological innovation capabilities, the 17 cities in the province are divided into three through systematic clustering: high-level technological innovation cities, medium-level technological innovation cities, and low-level technological innovation cities. Upon summarizing the technological innovation capabilities of various cities, a detailed analysis of the 17 cities based on technological innovation shows that Jinan and Qingdao are far ahead in technological innovation capabilities, followed by Yantai, Weifang, Weihai faults, and Jining Innovation City. The findings show that the level of innovation in other cities is low, confirming the phenomenon of extreme imbalance in China’s regional scientific and technological innovation and uneven regional driving effects. Thus, China should pay attention to the gaps in higher education institutions and scientific research institutions, financial service capabilities, and market transformation conditions to balance the regional scientific and technological innovation capabilities.

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The third-party governance of environmental pollution is one of the products of the innovation of the environmental pollution governance model. Due to the involvement of the third party as a new subject, the conflict of the traditional two-way legal relationship has broken in the aspects of the undertaking of environmental legal rights and obligations, the identification of responsibilities, and the way of undertaking responsibilities. The third-party governance mode means the change from the past single control to market cooperation, which provides a new development idea for the all-around construction of the ecological environment. After this concept was first put forward after the Third Plenary Session of the Eighteenth Central Committee, third-party treatment of environmental pollution has made great progress in social practice. At the same time, they are also facing some difficulties in the complex environmental service market economy. Third-party governance is open, professional, contractual, and competitive. In actual operation, pollutant companies, third-party service companies, and governments (functional departments) are all in a dynamic game process. In the process of rule of law, how to achieve a good balance between the rights, obligations, and responsibilities of all legal entities still needs to be explored in subsequent practice. In order to standardize the third-party market of environmental pollution, the basic legal relationship in the third-party governance of environmental pollution should be clarified. We should clarify the division of responsibilities in environmental service contracts. It is necessary to establish a unified environmental supervision system by perfecting relevant supporting systems for the service market and integrating the concept of public participation to improve the comprehensive third-party environmental pollution control system in the market economy.

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With the continuous expansion of college enrollment in China in the 21st century, the number of college graduates has increased year by year, and the employment of college students has become an urgent problem. Entrepreneurship education for college students has become an inevitable requirement for the development of higher education. Curriculum is an important carrier of entrepreneurship education in colleges and universities. A systematic study of entrepreneurship courses in Chinese colleges and universities will help promote the sound development of entrepreneurship education in China and cultivate entrepreneurial talents with innovative spirit and skills. Through case analysis and comparative analysis, this paper systematically combs and analyzes the development process and current situation of entrepreneurship education in Chinese universities, compares the curriculum setting modes and contents of entrepreneurship education in typical Chinese universities, and finally puts forward innovative suggestions: clarifying the hierarchy of entrepreneurship education curriculum objectives, strengthening the interdisciplinary nature of entrepreneurship education curriculum contents, constructing the comprehensiveness of entrepreneurship education curriculum system, building the diversity of entrepreneurship education teachers, and improving the scientific evaluation of entrepreneurship education curriculum. The research in this paper provides a new perspective for entrepreneurship education in Chinese universities, which is conducive to constructing a systematic and reasonable university entrepreneurship education curriculum system and guiding universities to develop characteristic entrepreneurship education courses according to their own characteristics.

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In recent years, with the large-scale popularization of smart phones and the increase in network speed, the content and methods of information dissemination are undergoing unprecedented changes. The short video industry that integrates video, mobile, personalized, and fragmented features is gradually It has become a new traffic portal in the mobile Internet era. At the same time, the huge attention and advertising value of short videos has attracted the attention of more and more brands, especially the content marketing of short videos. It is different from the rigid output of traditional marketing methods. By spreading more valuable content, it not only reduces In addition to consumers’ resistance to marketing, the brand can also become more popular. Taking TikTok as an example, this paper analyzes the background and value of short video content marketing, and clarifies common short video content marketing models. Direct content marketing is mainly divided into two models: information flow advertising and direct e-commerce; Indirect content marketing is mainly divided into four modes: launching activities, content placement, segment marketing, and experiential marketing. For different types of businesses, they need to choose the most suitable content marketing model according to their actual conditions. Generally speaking, for merchants mainly engaged in retail, content marketing models such as information flow advertising, direct e-commerce, and experiential marketing can usually be considered; for some large brands that aim to increase brand knowledge and influence, it is usually possible Consider launching activities, content placement and other content marketing models; for movies, TV shows and online education products, you can usually consider segment marketing. In addition, businesses also need to fully consider factors such as marketing budgets and target groups to choose the most cost-effective content marketing model.

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This paper analyzes the Chinese government’s crisis management system in response to the spread of the Coronavirus Disease (COVID-19). To date, China has declared and responded to the COVID-19 pandemic as a “Public Health Emergency of International Concern,” as defined by the World Health Organization (WHO). Chapter 2 of this paper examines the Chinese government’s public health emergency management system in terms of the laws in place to govern the system, and organizations tasked with supporting and executing the system. Chapter 3 examines external conflicts stemming from the COVID-19 pandemic, and Chapter 4 looks into the limitations of China’s crisis management system. Since the SARS crisis in 2003, the Chinese government has been strengthening its legal systems and organizations for public health emergencies. Experts still believe China has plenty of areas to improve upon, including the efficiency and transparency of the public health emergency system, but the Chinese government now understands the seriousness of public health emergencies, and it is making every effort to mitigate outbreaks of diseases. In light of the COVID-19 pandemic, some players in the international community have blamed the Chinese government. This criticism is largely based on the fact that COVID-19 originated in Wuhan, China, and on the suspicion that the Chinese government initially tried to cover up and control information regarding the spread of the virus. Even prior to the COVID-19 pandemic, China and the United States were already butting heads in with disputes involving trade, technological competition, and the sovereignty of Taiwan. Now, COVID-19 has added another point of contention for China and the United States.

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This paper summarized the characteristics of the five-plan from the first five-year plan to the thirteenth five-year plan, and analyzed the implication and characteristics of the fourteenth five-year plan. China economy make rapid growth based on the five-year plan. But the internal and external environment more and more worse, and the China economic growth faced to the structural problems. In particular, the income inequality, urban and rural development disparity, state ownership sector and non-state ownership sector’s structure contradiction need to improve. To these problem, the fourteenth five-year plan will drive three development strategy, that is, welfare improvement, classification of government and market role, increasing the innovation capacity. Korea need to analyze the China’s fourteenth five-year plan, and need to try finding the cooperation’s chance. This paper suggests three implications, manufacturing specialization expand, using one belt and one road strategy, and the domestic market expand.

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The purpose of this paper is to study the feasibility of a plan to simplify the AEO MRA procedure between Korea and China through the Korea-China-China Economic Cooperation Complex or Korea-China (Changchun) International Cooperation Demonstration Zone established by the two governments. As Korea’s largest trading partner, China is making efforts to continuously expand its export competitiveness to China by signing an MRA before other countries such as the US, EU, and Japan. In particular, China is a country where SMEs have the most difficulty in customs clearance, and various trade facilitation works are underway to expand trade between Korea and China, such as signing a Korea-China FTA and implementing AEO MRA. However, it is pointed out that the results of interviews with the relevant companies are not very effective as it takes a lot of unnecessary time at work. Therefore, the purpose of this study is to provide differentiated benefits to Korean-Chinese companies through trade facilitation and trade facilitation using demonstration zones designated by the Korean-Chinese governments. Simplification of procedures and expansion of functions through AEO MRA can be considered as a pilot project for convenient trade. By simplifying the AEO MRA process in the demonstration zone, the AEO certification process between Korea and China is simplified from the current 10 to 6 steps, reducing logistics costs and contributing to export competitiveness.

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Nowadays, the Korean education market is facing large-scale social changes, such as the opening of the education market due to Globalization and the school-age population is less than the number of university enrollment. In order to survive like this serious situation in every university, so as to be selected by consumers of education. Therefore, the university is trying to cope with the change from the existing supplier advantage market to the consumer advantage market. The university in South Korea must deviate from the existing method and adopt a differentiated strategy for each university. For this reason, it is necessary to continue to carry out various studies, such as a survey of consumer satisfaction in education.

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