This study presented a review of the aspects of Korean-Chinese cultural conflict and alternatives, focusing on transnational online media and netizens. To this end, first, the Korean-Chinese cultural conflict was divided into the center of ‘subject-media', and the causes and characteristics of the problem were revealed. The Korean-Chinese cultural conflict occurred after the official diplomatic relations between the two countries, and appeared in various forms depending on factors such as history and structure problems, cultural attribution rights, global cultural standards, and international relations. In particular, it was confirmed that the commercialization of transnational online media and private-centered participation of netizens were mainly influenced by the diversification of Korean-Chinese cultural conflicts, the spread of transnationality, blind means of profit creation, and cultural attribution rights. In order to examine the factors of the Korean-Chinese cultural conflict, the characteristics and relevance of Chinese cybernationalism were examined. Chinese cybernationalism was forming Chinese ideology, nationalism, patriotism, and digital governance. Through this, it was confirmed that the Chinese government used it as a national ideology that complexly acts on public control and irrational online activities of college student netizens. In particular, the mechanism of digital government-based cybernationalism, which is formed by China's ‘government-company-private' organization, was presented at a poetic level. In order to reveal the patterns of cultural conflict between Korea and China due to Chinese cybernationalism, lǐ zǐ qī's kimchi making videos and comments were collected and analyzed. As a result of the analysis, the lǐ zǐ qī video contains Korean kimchi making and cooking methods, but it became a problem with a self-centered attitude, such as specifying ‘Chinese cuisine' and ‘Pao Chai'. Most of the comments in the video were English, Korean, and Chinese in order. The commonality of the comments by language right was that it was remarkable to debate the mutual advantage between Korean and Chinese cultures, focusing on country, nationality, kimchi, culture, food, and traditional keywords. In the English comments, discussions on historical and cultural legitimacy were mainly focused on the shared culture of Korea and China. In the Korean comments, it was found that the content insisting on the legitimacy of Korea's kimchi culture attribution rights was found, while the Chinese comments were found to deal with the pro-Japanese and pro-American aspects that criticized China's political issues and Korea's international attitude. In terms of cultural conflict between Korea and China, comments suggested the possibility of conflict over cultural attribution rights, the Chinese cybernationalist characteristics of biased patriotism, deepening cultural conflict between Korea and China through translation programs, and the aspect of misunderstanding by global netizens participating in cultural conflict between Korea and China through English. Accordingly, this study proposed active activities of government agencies, international cooperation with other countries, and monitoring of transnational online media as countermeasures against the spread and diversification of transnational cultural conflicts between Korea and China. Through this, a preemptive plan was suggested to prevent the occurrence and spread of diversified cultural conflicts between Korea and China.
