Since the Chinese government proposed the “double creation” call in 2015, the work of entrepreneurship education for college students has been paid more and more attention, especially in Zhejiang Province, where the private economy is relatively developed. The entrepreneurship college has become the standard of every university in the province. However, due to the lack of content and links in the entrepreneurial education to cultivate students' creativity, the lack of innovation and the low quality of entrepreneurial projects abound. This study is based on 605 students from four undergraduate universities in Wenzhou, Zhejiang Province, China. It mainly discusses the influence of college students' creativity, entrepreneurial self-efficacy, entrepreneurial attitude, perception control and subjective norms on their entrepreneurial intention. Data were obtained by questionnaire survey, and descriptive analysis and exploratory analysis were performed using SPSS20.0, and confirmatory factor analysis was performed on AMOS22.0. Finally, it is concluded that creativity has a significant impact on entrepreneurial willingness. Entrepreneurial self-efficacy has a significant impact on perceived behavioral control. Perceived behavioral control, subjective norms and entrepreneurial attitudes have a significant impact on entrepreneurial willingness. And creativity has a significant moderate effect between perceived behavioral norms and entrepreneurial intention, subjective norms and entrepreneurial intention. Therefore, University students' entrepreneurship education should pay attention to the cultivation of students' creativity, and enhance their own entrepreneurial efficacy. While improving their entrepreneurial willingness, they also enhance their entrepreneurial quality.